AI Search & Marketing Expertise for Growth-Stage Boards
I help boards and executive teams navigate the shift from traditional search marketing to AI-powered discovery. Author of "AISO: How to Optimize Your Brand's AI Visibility" and founder of Werkhaus, the category-defining AISO platform.
What I Bring to the Boardroom
AI Search Optimization (AISO) Strategy
Deep expertise in how AI models like ChatGPT, Claude, and Gemini recommend brands to consumers. I help companies build category leadership before competitors understand the opportunity.
Why it matters: AI-driven discovery is growing 200%+ YoY and fundamentally reshaping how brands acquire customers. Boards need strategic oversight as this channel becomes material to growth.
Category Creation & Market Positioning
Built AISO as a recognized category from zero, including #1 Amazon book, platform adoption by major brands, and establishment of industry frameworks. Experience defining new markets and owning terminology.
Why it matters: Growth-stage companies often need to create categories, not compete in existing ones. I bring proven playbooks for category ownership.
Digital Marketing & Customer Acquisition
Background in performance marketing, SEO, content strategy, and emerging channel development. Experience across B2B SaaS, ecommerce, automotive, and professional services verticals.
Why it matters: Boards need advisors who understand both traditional and emerging acquisition channels, especially as AI reshapes the marketing landscape.
Go-To-Market Strategy for AI-First Products
Built Werkhaus as a self-service SaaS platform with both product-led and consulting-led growth. Experience balancing automation with high-touch service in emerging categories.
Why it matters: Companies building AI products need GTM strategies that account for rapid market evolution and shifting buyer behavior.
Industry Verticals
Deep domain knowledge and client work across multiple high-growth sectors:
B2B SaaS & Technology
Series A-C startups, product-led growth companies, developer tools, enterprise software
Ecommerce & DTC
Consumer brands, retail technology, marketplace platforms, digital-first brands
Automotive & Mobility
OEMs, dealership technology, aftermarket services, EV charging infrastructure
Professional Services
Marketing agencies, law firms, real estate, home services, B2B consulting
Track Record
Category Creation: AISO
Defined and established AI Search Optimization (AISO) as a recognized marketing discipline. Published Amazon #1 New Release book, built SaaS platform, established industry frameworks adopted by major brands.
Client Results
Helped clients achieve 15x AI-driven traffic growth in 6 months, #1 rankings across ChatGPT, Claude, Gemini, and Copilot. Clients range from venture-backed startups to Fortune 500 brands across diverse verticals.
Platform Development
Built Werkhaus.ai from concept to revenue-generating SaaS platform with both self-service and enterprise tiers. Hybrid business model combining software, consulting, and white-label agency partnerships.
Thought Leadership
Published author, conference speaker, and recognized expert in AI search optimization. Regular contributor to industry discussions on the future of search, brand discovery, and AI-powered marketing.
Engagement Types
Board Advisory
Strategic guidance on AI search, digital marketing, category positioning, and emerging acquisition channels. Quarterly board meetings, ad-hoc counsel.
Fractional CMO
Part-time marketing leadership for growth-stage companies. Strategic oversight, team development, channel strategy, and execution support.
Strategic Consulting
Project-based engagements focused on specific strategic initiatives: market entry, competitive positioning, channel development, or AI strategy.
Background
I'm the founder of Werkhaus, an AI Search Optimization (AISO) platform and consulting business that helps brands optimize their visibility in AI-powered search results. I built AISO as a category from the ground up, publishing the definitive book on the topic and establishing the frameworks that major brands now use to compete in AI discovery.
Prior to Werkhaus, I spent a decade in digital advertising and business intelligence at global agencies, working with Fortune 500 clients across automotive, retail, and technology sectors. I hold an economics degree from Colorado State University.
I'm based in Aurora, Colorado, and work with clients globally. My expertise sits at the intersection of AI technology, marketing strategy, and category creation—exactly the areas where growth-stage boards need the most support.
I'm based in Denver, Colorado, and work with clients globally. My expertise sits at the intersection of AI technology, marketing strategy, and category creation—exactly the areas where growth-stage boards need the most support.
I'm particularly interested in board roles with companies building AI-first products, creating new categories, or navigating the shift from traditional to AI-powered customer acquisition.
Let's Discuss How I Can Support Your Board
I'm open to advisory board positions, fractional executive roles, and strategic consulting engagements with growth-stage companies.
Also available for speaking engagements, podcast interviews, and thought leadership contributions.
Werkhaus helps you monitor, measure, and improve your business presence across the world’s most influential AI platforms
