I work where business,
data, and AI come together.
I'm Tay, an independent AI consultant and the person behind Werkhaus. My background spans analytics, e-commerce, marketing, technology, and AI. I tend to approach AI from the business problem first, not the tool.
I've spent my career figuring out how data and technology can make businesses work better.
My career started in automotive marketing and evolved into analytics, e-commerce, and technology. Along the way, I've worked across agencies, brands, and a public company, building reporting systems, analyzing customer behavior, connecting data, improving digital commerce, and helping teams make better decisions.
As AI became more capable, my work naturally moved beyond analyzing problems to building solutions for them. I've worked across AI visibility, automation, integrations, reporting, and custom tools that connect AI with real business data and workflows.
I created Werkhaus to bring those pieces together: business strategy, analytics, and hands-on AI implementation.
Hands-on enough to understand how the solution actually gets made.
Strategic AI Advisory Board
University of Colorado Colorado Springs
Providing industry perspective around AI strategy, measurement, adoption, and the changing role of AI in business.
View credential →AISO
How to Optimize Your Brand’s AI Visibility
A practical look at how brands can improve visibility, recommendations, and discovery across AI platforms.
View on Amazon →Colorado State University
Economics
Minor in Environmental & Natural Resource Economics. A foundation that still shapes how I think about incentives, decision-making, markets, and business problems.
You work directly with me.
Werkhaus is intentionally independent. There aren't layers of account management between the business problem and the person designing the solution. I work directly with clients from figuring out the opportunity through implementation.
Tell me what you're working on →