Why This Book Matters Now
The way consumers discover brands has fundamentally changed. Traditional SEO is no longer enough.
If AI assistants aren't recommending your brand, you're invisible to millions of potential customers.
This book shows you exactly how to fix that.
What You'll Learn
How AI Discovery Actually Works
- The 5 ways brands appear in ChatGPT, Claude, and Gemini
- Why AI systems recommend certain brands over others
- The invisible scoring system every model uses
- How AI decides what brands are "safe to recommend"
The Complete AISO Framework
- The 5-pillar scoring model for measuring AI visibility
- Step-by-step optimization tactics for each pillar
- Platform-specific strategies (ChatGPT, Claude, Perplexity)
- How to audit your current AI presence
Competitive AISO Strategy
- How to benchmark against competitors
- Defending your AI positioning long-term
- Category domination tactics
- Building the AI visibility flywheel
Real-World Implementation
- Case studies from brands doing AISO right
- Common mistakes and how to avoid them
- Monthly improvement plans
- KPIs and success metrics that actually matter
Inside the Book
The Shift to AI Discovery
3 chaptersWhy AISO exists, how AI decides what brands to recommend, and why SEO is no longer enough
What AI Models Actually Use to Find You
3 chaptersThe technical and psychological signals that drive AI recommendations, including category context and sentiment
The AISO Framework
6 chaptersYour proprietary 5-pillar scoring model: AI Mention, AI Shelf, Knowledge Graph, Content Depth, and Sentiment
How to Optimize Your AI Visibility
6 chaptersThe complete playbook: fixing positioning, structuring your website, platform-specific optimization, and content strategy
Competitive AISO Strategy
3 chaptersRunning AISO audits, category benchmarking, and defending your AI positioning long-term
The Future of AI Discovery
4 chaptersLLM evolution, autonomous agents, AISO as a marketing function, and building the visibility flywheel
Who This Book Is For
Marketing Directors
Leading brand strategy and need to understand the AI visibility landscape
Business Owners
Running e-commerce or DTC brands competing for customer attention
Digital Marketers
Managing SEO/SEM and need to add AISO to your skill set
Startup Founders
Building brands in a world where AI is the new search engine
Agency Leaders
Offering cutting-edge services to clients before competitors do
Students & Educators
Learning about the future of search and digital marketing
About the Author
Taylor Hutzel
Founder, Werkhaus.ai
Taylor Hutzel is the founder of Werkhaus.ai, a SaaS platform dedicated to AI Search Intelligence Optimization (AISO). With over a decade of experience in digital advertising and business intelligence at global ad agencies, he has helped hundreds of brands optimize and measure their marketing performance across channels.
A graduate of Colorado State University with a B.A. in Economics and Resource Economics, his background in attribution modeling and customer acquisition analytics positioned him to recognize a critical gap emerging with the adoption of AI: brands with strong SEO and traditional marketing were becoming invisible in AI-powered search recommendations.
This discovery led to the creation of Werkhaus.ai and the development of the AISO framework, a systematic approach to ensuring brands appear in ChatGPT, Claude, Perplexity, and other AI platforms that are rapidly replacing traditional search. Based in Denver, Colorado, he continues to research AI discovery patterns and help brands adapt to the evolving search landscape.
Master AI Visibility Before Your Competitors Do
The brands winning in 2026 and beyond are those mastering both SEO and AISO. Don't wait until your competitors dominate AI recommendations in your category.
Available in Kindle, Hardcover, and Paperback formats
Continue Your AISO Journey
Werkhaus helps you monitor, measure, and improve your business presence across the world’s most influential AI platforms
