The Local AI Discovery Problem
Homeowner Asks AI
What happens: ChatGPT recommends 3 local competitors. Your company isn't mentioned despite 15 years in business.
Impact: $8K+ job goes to competitor you've never heard of.
Emergency Situation
What happens: AI recommends companies with strong review presence and knowledge graph data. You're not listed.
Impact: High-value emergency calls go to competitors 24/7.
Project Research
What happens: AI provides detailed comparison of 4 competitors with reviews, pricing info, and specialties. You're invisible.
Impact: Homeowner never even knows you exist in their neighborhood.
Why Home Service Companies Need AI Visibility
Reviews Drive Everything
AI heavily weighs review volume, rating, and sentiment when recommending local services. 50+ reviews with 4.5+ rating is table stakes.
📊 89% of homeowners check reviews first
High-Ticket Services
HVAC replacements ($5K-$15K), roof repairs ($8K-$25K), and full system installs justify AI research. These aren't impulse buys.
📊 Average home service job: $3,500-$12,000
Local Competition
Your market has 10-50 competitors. If 3 are AI-optimized and you're not, you're losing 30-50% of potential customers before they even Google you.
📊 First 3 AI recommendations get 75% of calls
Seasonal Urgency
When AC breaks in summer or furnace dies in winter, homeowners ask AI for immediate help. Emergency calls go to whoever AI recommends first.
📊 Emergency calls: $800-$2,000 average
Service Area Visibility
AI needs to know your service area, response time, and specialty services. Without this data, you won't appear for neighborhood-specific queries.
📊 Local intent queries up 200% in AI
Trust Signals Matter
Licensing, insurance, certifications, warranties—AI looks for these trust signals. Companies with clear credentials get recommended more confidently.
📊 Licensed & insured = 3x more mentions
Client Success: 15x LLM Traffic Growth in 6 Months
From 100 to 1,500+ monthly sessions from ChatGPT, Claude, Gemini, and Copilot (March - August 2024)
Our Home Services AISO Process
A proven framework to dominate local AI recommendations in your market.
Phase 1: Local Market Analysis
Week 1-2
- AI visibility audit across all major platforms
- Competitor analysis (top 5-10 local competitors)
- Service area and specialty mapping
- Current review presence assessment
Phase 2: Foundation & Trust Building
Week 3-6
- Google Business Profile optimization
- Knowledge graph setup and structured data
- Review generation system implementation
- Service area and credential documentation
Phase 3: Content & Local Presence
Week 7-10
- Service-specific landing pages (AI-optimized)
- FAQ and educational content creation
- Local media and directory listings
- Emergency service and response time documentation
Phase 4: Monitoring & Optimization
Week 11-12 + Ongoing
- Weekly AI visibility tracking by service type
- Competitor movement alerts
- Review management and response
- Monthly performance reporting
Ready to Dominate Local AI Recommendations?
Let's discuss how we can help your home service company own AI-powered local discovery.
Work With Us →Custom AISO solutions for HVAC, plumbing, roofing, and solar companies
Werkhaus helps you monitor, measure, and improve your business presence across the world’s most influential AI platforms
