AI is recommending someone
in your market. Don't leave
that to chance.
Werkhaus works with a small number of clients each quarter on a fully bespoke basis.
The person who created this category.
Tay Hutzel coined the term AI Search Optimization and wrote the defining book on the discipline. His work spans ecommerce, luxury goods, premium interior design, and professional services — across brands where reputation and recommendation are everything. He speaks at industry conferences including eTail and advises a small number of clients directly each quarter.
AI has become the first filter between you and your next client.
Buyers, investors, and the advisors who vet on their behalf are using ChatGPT, Perplexity, and Claude to shortlist who they will work with before any human contact is made. The query happens before the phone call. The decision is often already forming before they reach your website.
Most brands — including prominent ones with strong reputations — are largely invisible in those answers. The names that do appear are not there because of superior quality. They are there because of superior structure.
That is the gap Werkhaus closes.
"AI models recommend three to five brands per query. In most categories, those positions are still open. The brands that act now will own the shelf before anyone else knows it exists."
A structured five-step engagement,
built entirely around you.
We establish exactly where you stand across every major AI platform. You see the data before any work begins.
We define your brand as a clear, unambiguous entity that AI can identify, trust, and consistently recommend.
We build the content architecture — for your brand and your listings — that earns your place in AI responses.
We extend your reputation through press, citations, and third-party signals that deepen AI trust.
Monthly monitoring, competitive defense, and continuous optimization as models update and competitors move.
Private engagements are selective by design.
- —Ultra-luxury real estate — agents, brokerages, and developers where a single transaction justifies the engagement many times over
- —Private aviation and yacht brokerage — where buyers ask AI for the best charter operators or brokers before any human contact is made
- —Family office and wealth management firms — where trust, discretion, and AI-readable authority determine who gets the first call
- —Luxury hospitality — private members clubs, ultra-luxury hotels, and boutique resort brands competing for AI shelf position in high-intent travel queries
- —High-end automotive — exotic dealers, concierge acquisition services, and marque specialists where provenance and expertise must be AI-legible
- —Premium professional services — attorneys, M&A advisors, and consultancies where reputation is the product and AI recommendation is the new referral
Engagements are limited.
Availability is discussed directly.
The first conversation is a look at what AI is currently saying about you versus your closest competitors. No pitch, just the real data. Book a time directly below.
Werkhaus accepts a limited number of private engagements per quarter.